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An introduction to Big Data – the basics, the benefits and the security.

The Cloud Computing experts

An introduction to Big Data – the basics, the benefits and the security.

‘Big Data’ is a concept so prominent that it has implications for everyone, from your Grandma to your CEO.

With the data centres of today occupying an area of land equal in size to almost 6,000 football fields, the world of technology is thriving. Advancements in cloud technology along with the easy access to the Internet has made the accessing, analysing and storing of information simpler than catching a bus. So it only makes sense for all of us to have a working understanding of the concept.

A basic definition:

data storage

‘Big Data’ is everything everyone in the world does that leaves a digital trace (or data trace) that can be used and analysed. Collecting data isn’t a modern advancement, we as humans have been collecting and sorting data as far back as 18,000 BCE. However, since then a few changes to the way collect it have been made. The speed and ease that we now gather the data at makes all the difference in the quantity we collect…and it’s this data that is shaping our world.

With the majority of the world now owning a mobile phone, laptop or tablet, we’re living more in the digital realm every day; from listening to music, taking pictures, talking on the phone and countless other activities. Using these technologies leaves a trail of data which is open to being analysed and accessed at the touch of a button.

One other significant change is the kind of data we analyse. It used to fit neatly into tables and spreadsheets, things like sales figures and wholesale prices. Now data analysts can look at ‘’unstructured’’ data such as photos, tweets, emails and voice recordings. So not only has the speed of accessing data improved the format is now wider as well. This you may find both interesting… and maybe a little scary.

The benefits

The link between ‘Big Data’ and businesses show very real and truly remarkable benefits, helping companies to better understand and target customers. Using data, retailers can predict what products will sell, telecom companies can predict if and when a customer might switch carriers, and car insurance companies understand how well their customers actually drive.

It is also optimising business processes. Retailers are able to improve their stock levels based on what’s trending on social media, what people are searching for on the web or even weather forecasts. Supply chains can also be optimised so that delivery drivers use less gas and reach customers faster.


With the benefits this brings it demands high levels of security to protect it. As naturally, with the big benefits it provides, losing this information can result in big losses and it’s our job to protect it.

So what’s the solution? Disaster recovery as a service (DRaaS) with Veeam Cloud Connect keeps your data protected, recoverable and accessible no matter what. When paired together with virtualDCS, there is no defence so efficient.


To speak to someone about protecting your data or for a free Veeam Cloud connect trial, get in touch on 03453 888 327.