New research suggests that businesses utilising disaster recovery and infrastructure solutions are falling out of favour with inner-city datacentre facilities.

European data centre power is estimated to grow phenomenally in the next few years, increasing by almost 20% between now and 2020. Although DC and platform storage trends are set to continue growing, user habits are now starting to change.

Datacentre pioneers

data centreThe Datacentre Europe pricing report claims that with over 150 datacentre providers present, the UK is currently the largest player in the datacentre market. Moving forward, the bulk of datacentre investments will be invested into sites further away from cities, due to customer preference.

Peace of mind

Alex Rabbetts, CEO of MigSolv commented on the findings, sharing his thoughts behind the sudden change: “The first reason is big cities are not very secure places to have datacentres. Why would you put your data in a place that is potentially a terrorist target? In the case of Paris and Amsterdam, there’s also a risk of flooding, also, real estate and employment costs are higher in cities and power security can also be a big issue.”

Location is everything

This has led to a growing cluster of datacentres emerging on the outskirts of cities such as Leeds, Sheffield and Manchester.

Anthony Day, an intellectual property and technology lawyer at legal firm DLA Piper also commented: “The datacentres still tend to be relatively close to the big cities, because you still need to have the latency and connectivity to connect to the bigger corporate clients. This is really important for firms in financial services, for example, as they’re involved with high-frequency trading,” he says.

“Also, particularly for colocation clients, if they have designated IT partners, they’ll need easy access to the site to fix any hardware problems. If the datacentre is too far away, it’s going to increase the potential time it takes to resolve any problems.”

Data centre costs

A further driving force for change is that inner-city datacentre operators have higher costs and tend to charge more for the services. This is once again supported by the research which finds that datacentre pricing in London is around 27% higher than other facilities outside of the M25.

Although datacentre and consumer trends may be changing, it is clear to see that the cloud is here to stay.

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