Gartner survey: Top 5 business priorities in 2015
Once again, the Gartner CEO and senior business executive survey has concluded with some interesting findings.
The Gartner survey was conducted over the last quarter of 2014, asking questions about 2015 and 2016 to 400 senior business leaders in user organisations worldwide. The majority of these organisations had an annual revenue of $1 billion or more.
The survey found that growth remains a top priority for organisations, with technology related change being viewed as the primary tool to achieve this growth and that business conditions are good, but not spectacular.
“Each year we ask CEOs to state their top five business priorities and this year growth was once again the top priority,” said Mark Raskino, Vice President and Gartner fellow. “However, explicit mentions of growth were down from last year. We attribute this decline not to less interest in growth, but rather to increasing interest in the mechanism that will create it.
“The second most important category of business priority for 2015 and 2016 is technology related. This is the highest position we have ever seen for technology in this survey and it’s our firm belief that CEOs are more focused on this area than at any time since 1999,” said Mr. Raskino.
When it comes to top technology investments, 37% of participants ranked customer engagement management (CEM) as their priority, followed by digital marketing at 32% and business analytics at 28%.
Cloud computing technology also had high recognition throughout the survey, with CEO’s realising that the cloud is where new controlling industry platforms get created. The standout finding from the survey this year was the rise of the Internet of things’, as the term had hardly any recognition in previous years.
The full report is available on Gartner’s website and is part of the Garter special report 2015 CEO survey.