A blog by Nicola Towler
Last week I was invited to guest lecture at Leeds Trinity University College and as an ex-student it was a surreal, but worthwhile experience.
As a media and marketing student, I graduated from the University in 2011, where I was then invited to join virtualDCS as a marketing executive. During the last four years I kept in touch with lecturers and volunteers, as I was thankful for the positive experience that I received.
Consequently, when my old teacher, Senior Marketing lecturer Nick Beaton called and asked me to speak to his ‘marketing strategy and planning’ class it was an opportunity that I could not turn down. I will, however admit that it was somewhat nerve-racking to step back into the classroom to present as an expert, rather than listening intently and hurriedly taking notes!
Inviting guest speakers into the classroom is something which Nick also did during my time at the University as it allowed us to get a ‘real world’ perspective on the techniques and concepts which we were learning. In my case, I spoke to the class about how I put the theory I learnt at the University in to practice at virtualDCS – from marketing strategy planning to online advertising – the lessons I’ve learnt and my advice for the current students.
In addition to presenting lectures, virtualDCS has also taken on several placement students over the last four years, along with some of our employees acting as mentors for the students.
I’m proud to be able to work in an organisation which gives back to the local community and enables me to continue to support worthwhile organisations. Hopefully the students also found my presentation a worthwhile experience!