Research firm eMarketer has predicted there will be a total of 32.8m British tablet users in 2015, accounting for more than 50% of the population.
According to the research, Brits will be using a tablet at least once a month this year and by 2019 the company predicts these figures will rise to 40.2 million people. As a whole, this means that 79.6% of people that use the internet will also use a tablet. Consequently, as the technology saturates the market, this growth is not predicted to continue.
Through cloud computing technology and bring your own device packages in the work place, more individuals are capable of accessing their data and software on the move. Using a tablet over a laptop allows a portable, cost effective and convenient way of accessing data.
“The country’s tablet market is reaching a point in its maturity curve that signals a slowdown in user growth. Such a slowdown in the rate of penetration suggests that most of those who want a tablet likely already have one, with more sales than ever likely to be replacements.
The tablet boom in the UK is over, but now the replacement cycle looks to have begun in earnest. And with almost three-quarters of the internet population set to be tablet users by 2019, it’s still a market worth being in,” said Bill Fisher, analyst at eMarketer.
Research goes on to predict that Apple’s iPad will account for less than half of the UK tablet market due to competition from other providers such as Samsung, Google and Amazon.