As the Cloud has now entered the teenage years, businesses are increasingly comfortable with utilising virtualisation technology.
Consequently in an effort to generate profit through a new trend, hundreds of new Service providers are entering the market each month, offering Cloud based solutions such as Disaster Recovery, Software as a Service and Voice as a Service.
So, as a service provider how do you compete in Cloud, in such a crowded market?
You’d be surprised just how many Cloud providers treat their customers as a number, while also selling them a box product. We believe that every customer is unique and to provide the correct service you need to listen and understand a customer’s requirements along with their end goals. You need to treat them as a person, not a cash machine.
Transparency is everything
Don’t hide anything, it can only come back to hurt you. If you resell a service or partner with a third party to deliver it, then don’t hide it. If anything goes wrong, or you don’t have the answers to questions a customer asks then the image of your business is tarnished.
Innovation is key
In order to keep up with the constant industry changes, you have to become a leader yourself. As a business, you need to be consistently finding ways to do things better, whether it is speeding up a process or finding a new way to utilise a piece of technology, one of these could be a USP (unique selling point) for a potential customer. By finding innovative ways to streamline your business processes, you are also freeing up more time for employees to look after your customers.
Competing in such a diverse market is never easy, but by sticking to your company values and investing time in clients, you’ll be sure to stand out.