Mobile Phone Company Vodafone has launched a fixed-line broadband service in the UK, going into competition with operators such as BT and TalkTalk.

This move is thought to have been driven by cloud computing and the need for online connectivity.

VodaphoneOffering speeds up to 76Mbps, its service will be initially rolled out in Berkshire, Manchester and parts of Surrey and Hampshire. Essex, Hertfordshire and Yorkshire will be added to the network later in the summer.

In 2012 the company acquired the assets of ‘Cable and Wireless’ which will form the backbone of the new broadband network. Vodafone’s customer director Cindy Rose, said: As the only operator in the UK which owns both a fixed and mobile network, we’re in a great position to create innovative products and services that give our existing customers reasons to stay with us and new customer’s reasons to switch.”

Non-Vodafone customers will be offered in various packages, including £10 for 17Mbps and £25 for 76Mbps. The move comes after BT has announced it is going to buy the mobile firm EE.

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