What can Email Continuity do for your Business?

18% of businesses described the impact of downtime on their reputation as ‘very damaging,’ according to Information Week.

Iemail continuityn the IT world in particular, downtime and data losses are common continuity issues given the global and unpredictable nature of the web. Email continuity planning and disaster recovery are essential to the security of any company. The strategies are intended to ensure the continuity of a business in the face of unforeseen circumstances.

Although the importance of planning ahead cannot be emphasised enough, so many organisations still insist on ignoring the issue or continue to reuse plans which are out of date or just impracticable. Email communications and web access are crucial to most organisations today. Just think of the panic and stress a loss of email connectivity would cause your business

Businesses don’t use email simply for inbound and outbound communication amongst their colleagues and clients. It is also used for customer service feedback, transferring important documents (reports, projects, and contracts), sending company updates, email marketing campaigns and scheduling meetings.

According to research by UK business ISP XLN Telecom and reiterated by techcentral;

  • Small businesses think broadband is more important than gas and water supplies.
  • 67% of firms think broadband is essential to running a business, only topped by telephone lines and electricity.
  • More than nine out of ten (91%) of firms said they use their net connection for email.

The Business Email Continuity Plan:

The fact is when your business cannot access its emails, a significant amount of communication and business activity is brought to a standstill. Would your business manage without email for a few days? Would it even cope for a few hours?

According to Dunn & Bradstreet, 59% of Fortune 500 companies experience a minimum of 1.6 hours of downtime per week. This adds up to a lot of wasted time and money.

The disaster of a frozen business can be easily remedied if you are prepared with a reliable business email continuity plan. In order to keep your organisation up and running despite server downtime and unexpected disasters, introduce a cloud-based security system which contains email continuity features.

A business continuity plan is essential for all organisations to ensure that the essential business functions of the organisation are able to continue even in the event of unpredictable circumstances.

The benefits of a cloud-based email continuity service:

  • The organisation does not need to invest in new hardware or new systems.
  • Continuity is automatic and immediate, requiring no action from the IT team when the outage occurs.
  • Employees can continue to work, accessing and replying to emails.
  • Emails are never lost or undelivered.
  • Organisations required to keep copies of emails will have no compliance or regulatory issues.
  • IT staff do not need to invest time in training for outages or maintenance, freeing up their time for other tasks.
  • Peace of mind: Even in the event of an outage, pressures to solve the problem are reduced since an interim solution is in place; this reduces the risk of errors during the recovery process.

The fact is we need email services to be reliable and consistent. Without a dependable service, businesses suffer because poor communication can do considerable damage to a company’s reputation.  If you want to be prepared for unforeseen server downtime, you will already have a continuity plan in place which includes using an email security service.

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